As a busy real estate agent or home services pro, marketing can feel like an extra full-time job. You know it’s important, but with so much to do, where do you even begin? The answer lies in a simple but powerful idea: the Pareto Principle, also known as the 80/20 Rule.

The 80/20 Rule states that roughly 80% of your results come from just 20% of your efforts. In marketing, this means that a small number of your activities will lead to the vast majority of your success. The key is identifying that high-impact 20% and focusing your energy there.

Your "20%" is Closer Than You Think

Many small businesses make the mistake of spending all their time and money chasing new leads who have never heard of them. While new business is essential, your most valuable opportunities are right in front of you. The most effective 20% of your marketing efforts are often about nurturing existing relationships and generating referrals. These leads already trust you or were referred by someone they trust, making them far easier to convert.

High-impact activities that follow this rule include:

• Staying top-of-mind with past clients.

• Building strong relationships with strategic partners like lenders or contractors.

• Maintaining a consistent, valuable presence in your local community.

The Secret Weapon: Done-for-You Solutions

Even with the 80/20 rule in mind, consistently executing these tasks can be a challenge. This is where TouchPlus Marketing comes in. We offer done-for-you solutions that handle the most important 20% of your marketing, so you can focus on what you do best.

Our services are designed to be your ideal marketing partners:

• The Done-for-You Digital Newsletter: We create and send a professional newsletter to your entire client list, keeping you consistently in front of them with zero effort on your part. It builds long-term trust and drives repeat business and referrals.

• The Community Postcard: A tangible, personal marketing tool that keeps your name and brand visible in the neighborhoods you want to serve.

Your First Step Toward Simpler Marketing

Stop feeling overwhelmed and start getting better results with less effort. You don’t have to do it all—you just have to choose the right things to do. The 80/20 rule is your guide to focusing on what truly matters.

Consider how a done-for-you solution from TouchPlus Marketing can automate your most valuable marketing efforts, freeing you up to grow your business without the constant struggle of lead generation.

It's time to work smarter. Schedule a free consultation with our team to get started.