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How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

The truth is, you don’t need a massive marketing budget to become the most recognizable and trusted professional in your community. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing newsletters Real Estate Newsletter digital newsletters Postcards &real estate newsletters

October 01, 20253 min read

The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule states that roughly 80% of your results come from just 20% of your efforts. Learn more about what this means for you. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing newsletters Real Estate Newsletter digital newsletters Postcards &real estate newsletters

September 18, 20252 min read

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

Have you ever invested in a postcard campaign, only to wonder what happens to all those carefully designed pieces of mail after they leave the post office? Learn more. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing &print marketing

September 11, 20253 min read

Attention Is the New Currency—And You're Giving Yours Away

Attention Is the New Currency—And You're Giving Yours Away

You're about to learn how to stop wasting the attention you’ve worked so hard for and start turning it into real relationships and revenue. ...more

TouchPlus Marketing ,real estate marketing home services marketing &building credibility

August 25, 20253 min read

The Neighborhood Algorithm: How Consistency Builds Referrals in Real Life

The Neighborhood Algorithm: How Consistency Builds Referrals in Real Life

This article will show you how simple things like monthly newsletters and postcards can build trust and get you referrals—all without paying for a single pay-per-click ad. ...more

TouchPlus Marketing ,real estate marketing home services marketing &building credibility

August 14, 20252 min read

Stop Selling, Start Educating: The New Formula for Marketing in the Trust Economy

Stop Selling, Start Educating: The New Formula for Marketing in the Trust Economy

Instead of being sold to, people want to be informed, educated, and helped. Learn more about how to market in the trust economy. ...more

TouchPlus Marketing ,real estate marketing home services marketing Real Estate Newsletter digital newsletters &newsletter marketing

August 05, 20252 min read

Hyperlocal Email Campaigns: The Secret Weapon for Real Estate Agents Competing in 2025

Hyperlocal Email Campaigns: The Secret Weapon for Real Estate Agents Competing in 2025

If you’re a real estate agent or a home services pro like a painter or landscaper, hyperlocal email campaigns can help you stay top-of-mind. ...more

TouchPlus Marketing ,real estate marketing home services marketing Real Estate Newsletter digital newsletters &newsletter marketing

July 28, 20252 min read

How to Build a 12-Month Real Estate Farming Plan Using Just Newsletters and Postcards

How to Build a 12-Month Real Estate Farming Plan Using Just Newsletters and Postcards

If you’re a real estate agent or home services pro like an interior painter or landscaper, you’ve probably heard the phrase “stay top-of-mind.” ...more

TouchPlus Marketing ,real estate marketing home services marketing print marketing Real Estate Newsletter digital newsletters newsletter marketing &Postcards

July 14, 20252 min read

Why Your Newsletter Strategy Must Be Mobile-First in 2025

Why Your Newsletter Strategy Must Be Mobile-First in 2025

In 2025, over 75% of email opens happen on mobile devices—and if your newsletter isn’t easy to read on a phone, it’s probably getting deleted. ...more

TouchPlus Marketing ,real estate marketing home services marketing Real Estate Newsletter digital newsletters &newsletter marketing

July 07, 20252 min read

How to Build a Real Estate and Home Services Brand That Clients Instantly Trust

How to Build a Real Estate and Home Services Brand That Clients Instantly Trust

People don’t just choose the most experienced professional—they choose the one they feel comfortable with. That’s where branding comes in. And no, it doesn’t mean you need a fancy logo or a huge socia... ...more

TouchPlus Marketing ,real estate marketing home services marketing Real Estate Newsletter digital newsletters &newsletter marketing

June 30, 20252 min read

5 Essential Marketing Channels Every Real Estate Agent and Home Services Business Should Master

5 Essential Marketing Channels Every Real Estate Agent and Home Services Business Should Master

In today’s competitive market, whether you’re a real estate agent or run a home services business like interior painting, one thing is clear: consistent marketing is key to staying top-of-mind and gro... ...more

TouchPlus Marketing ,real estate marketing home services marketing Real Estate Newsletter digital newsletters &newsletter marketing

June 24, 20252 min read

Why Every Business Needs a Monthly Email Newsletter (and What to Include)

Why Every Business Needs a Monthly Email Newsletter (and What to Include)

Even just one email a week—or a few a month—keeps your name in front of past clients, new leads, and your local community. ...more

TouchPlus Marketing ,real estate marketing home services marketing &Real Estate Newsletter

June 17, 20252 min read

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Every Month. Every Time. Without Fail.

K. McAfee

I got a great lead from my newsletter! Someone I have not talked to in 5 years wants to sell her home ... and she reconnected with me from receiving my newsletter every month.

S. Rutkowski

TPM has done an exceptional job in helping me grow my business! Mia's enthusiasm and professionalism have been truly impressive. She doesn't overlook any small detail, and makes sure everything is in place, from the grammar to the design.

C. Lawson

I just received a call from a recipient of the June newsletter asking about the new construction information provided. As a result, I’ll be representing this family on the purchase of a new home and the sale of their existing home.

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