Learn insider tips and tricks about why Newsletters are so Essential to Your Business
In today's digital world, it's easy to overlook the power of a well-crafted postcard. Postcards can cut through the noise, grab attention, and leave a lasting impression. For real estate agents and home service providers like interior painters, strategic postcard campaigns can be a game-changer. The key is to use them throughout the entire customer journey, not just for initial contact.
Prospecting:
Farming postcards keep you top-of-mind in specific neighborhoods. Share market trends or offer free home valuations.
Expired listing postcards can win over homeowners who need a fresh approach.
Active Client Stage: Send new listing alerts to buyers and promote open houses to generate buzz. A thank-you postcard reinforces your commitment to clients.
Post-Sale:
"Just sold" postcards highlight your success (and can also be used to attract new clients in the area).
Home anniversary cards and check-ins nurture long-term relationships and lead to referrals.
Prospecting:
Introduce your services to new neighborhoods, highlighting what makes you unique (eco-friendly paints, etc.).
Partner with real estate agents to reach new homeowners.
Use seasonal postcards to promote your services (e.g., exterior painting in spring) and offer discounts.
Active Client Stage: Project update postcards keep clients informed and manage expectations.
Post-Service:
Thank you postcards and requests for reviews are essential for building your reputation.
Follow-up postcards ensure customer satisfaction and can include maintenance tips or future service reminders.
Holiday or seasonal greetings with discounts can encourage repeat business.
By targeting postcards to specific stages, real estate agents and home service providers can enhance engagement, build stronger relationships, and drive conversions.
Contact us today for a free consultation and discover how we can help you connect with your ideal clients at every stage of their journey.
I got a great lead from my newsletter! Someone I have not talked to in 5 years wants to sell her home ... and she reconnected with me from receiving my newsletter every month.
TPM has done an exceptional job in helping me grow my business! Mia's enthusiasm and professionalism have been truly impressive. She doesn't overlook any small detail, and makes sure everything is in place, from the grammar to the design.
I just received a call from a recipient of the June newsletter asking about the new construction information provided. As a result, I’ll be representing this family on the purchase of a new home and the sale of their existing home.
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