In today’s competitive market, having a strong online presence isn’t just optional—it’s essential. For real estate agents and home service providers like painting companies, standing out online can lead to increased trust, more leads, and, ultimately, more business. The good news? You don’t need a marketing degree to make it happen. Here are five quick wins that you can implement right away to boost your business’s online visibility.

Quick Win 1: Optimize Your Google Business Profile

One of the easiest and most effective ways to enhance your online presence is by optimizing your Google Business Profile. This tool helps your business appear in local search results and on Google Maps, making it easier for potential clients to find you.

Steps to Get Started:

• Claim or create your Google Business Profile if you haven’t already.

• Ensure your contact information is accurate and up to date.

• Add high-quality photos of your properties or completed projects.

Pro Tip: Encourage satisfied clients to leave positive reviews on your profile. A steady stream of good reviews boosts your credibility and helps you stand out from competitors.

Quick Win 2: Use Social Media for Local Engagement

Social media platforms like Facebook and Instagram aren’t just for personal use; they’re powerful tools for engaging with your community and potential clients.

Steps to Get Started:

• Share local market updates, success stories, or before-and-after photos of completed work.

• Engage with local groups or communities by commenting and participating in discussions.

• Use location tags and relevant hashtags to increase your posts’ visibility.

Pro Tip: Keep your content authentic and relatable. People want to work with businesses they feel connected to, so showcase your personality and local expertise.

Quick Win 3: Send Consistent, Value-Driven Newsletters

Email newsletters help keep your business top of mind with potential clients and past customers. By consistently providing valuable content, you position yourself as a knowledgeable resource.

Content Ideas:

• Share real estate market trends, upcoming open houses, or seasonal home maintenance tips.

• Offer advice on preparing homes for sale or quick DIY fixes homeowners can do themselves.

• Include special promotions or exclusive insights your audience will find valuable.

Pro Tip: Keep your emails concise and end each one with a strong call to action, whether it’s scheduling a consultation or attending an event.

Quick Win 4: Leverage Customer Testimonials and Reviews

Positive client testimonials and reviews act as social proof, making new clients more likely to trust and choose your business.

Steps to Get Started:

• Reach out to past clients and kindly ask them to share their feedback.

• Highlight these testimonials on your website and share them across social media.

• Use video testimonials for an added layer of authenticity and engagement.

Pro Tip: Make it easy for clients to leave reviews by providing direct links to your Google Business Profile or Facebook page.

Quick Win 5: Start Posting Short Videos

Short-form video content is incredibly popular, especially on platforms like TikTok, Instagram Reels, and YouTube Shorts. Videos can showcase your expertise and make your business feel approachable and relatable.

Content Ideas:

• Create virtual home tours or share before-and-after videos of your projects.

• Post quick tips for home maintenance or simple DIY fixes.

• Answer frequently asked questions in under a minute to keep viewers engaged.

Pro Tip: Keep videos concise and to the point. Use engaging captions and make sure your videos are well-lit and clear.

Conclusion

Boosting your online visibility doesn’t have to be complicated. By optimizing your Google Business Profile, engaging on social media, sending digital email newsletters, showcasing client testimonials, and leveraging short videos, you can effectively stand out in your market. Start by picking one or two of these quick wins and watch your online presence grow—and your business with it.

Take the next step

Schedule a free consultation with TouchPlus Marketing to discuss the right marketing solution for you.